No Time For Aimless Marketing

“Buy this … and that, too!”

This is basically what it comes down to when companies set up the digital marketing campaigns.

As a consumer, not only am I irritated at the ever-overflowing inbox of promotions emails, I am also discouraged that the companies that I buy from do not care to understand me as a customer.

Recently, I bought a pair of glasses from Warby Parker. The best pair I’ve ever acquired thus far in terms of the fit, product quality and design. The purchase experience was also pleasant:

• I renewed my…